Here are my articles with tons of ideas for attracting profitable clients, getting visibility, and promoting your services or products.

If you want to reprint an article either on or off-line, please include my by-line, copyright and contact information, and let me know how you plan to use it.

Mega-Positioning: Establish Yourself as an Industry Guru
	A few deeply talented professionals who are experts in their field of expertise could be destined to be known as the “go-to” authority. Does this describe you? Read the article
Roberta's Marketing Resolutions: it's never too late to make 'em!
	I've made it as easy as possible for you to make your resolutions for marketing your business next year. So inhale deeply, exhale slowly, and say after me, I will…. Read the article
The Seven Deadly Sins of Writing
	Does your writing sparkle? Are your ads, Web site content, marketing brochure, promotional flier, e-mail messages and other business communications getting your message across the way you intended? Read my Seven Deadly Sins of Writing to learn these common writing errors, and how to quickly fix them. Read the article
When You Don’t Know What to Do...
	At some time in our lives each of us gets stuck, trying to figure out what to do next. Decision-making is both art and science, and to be most effective it should engage not only our analytical side, but emotions and intuition as well. My seven-step decision making approach will help move you forward from almost any situation you feel stuck in. Read the article
How to create knockout marketing materials that get you noticed every time
	Your marketing materials open a window to your business. Effective marketing materials show, in images and words, why prospects should do business with you. This primer shows you how to make your business look its best, all the time. Read the article
Leverage Your Knowledge and Expertise: Get Known as an Expert
	Want to grow your business, increase your credibility and get recognition for your knowledge? Whether you offer services or products, a prime way is to establish yourself as an expert. Use my eight-point guideline to get yourself known as a go-to authority in your field of expertise. Read the article
Effective and (Almost!) Free Marketing Research
	You can never know too much about your customers, prospects and marketplace. Use these easy techniques and you'll have tons of information to help you grow your business, plan your marketing, create your brochure and Web site, and more. Read the article
What Did You Say You Do?
	Since the beginning of time business owners have wrestled with what to tell the world they do and why anyone should care. Here are three simple steps for creating your core marketing message, namely your positioning, that will get you heard — and seen — above the crowd. Read the article
Market Your Way Out Of A Stuck-At-The-Bottom Economy
	Contrary to popular belief that you need to market differently in a rotten economy, join me for a refresher on things you can do right now to shake loose your inner rainmaker. Read the article

Could your marketing get better results?
Find out with Roberta's
Extreme Marketing Tune-Up

Recommend this site to a colleague.

Home | Consulting | Speaking | Articles | About | Clients | Contact
Thought-Leading Women

Guise Marketing & Public Relations 401 Terry François St., Suite 220 San Francisco, CA 94158 Tel. 415-979-0611 Fax 415-979-0465 roberta(at)guisemarketing(dot)com © 2002–2010 Roberta Guise

Institute of Management Consultants