I speak on marketing and PR, with a focus on strategies for small business. My presentations, which blend just enough theory with true stories, give audiences plenty of valuable take-away ideas.

Ms Guise is an excellent and knowledgeable speaker. She was particularly strong at engaging her audience… Evaluations provided by the participants were uniformly positive. —Gary Marshall Economic Development Specialist Small Business Administration

•	Top 7 Keys to Marketing Success
		More than Marketing 101, we’ll review vital marketing principles that are a must for every small business owner, whether the economy is down, up, or sideways. You’ll leave with seven easy action steps that you can carry out right away.
•	Three Secrets to Making Your Business Visible
		There are numerous ways to get your name in front of prospects, but three stand out as consistent, all-time winners. We’ll discuss why these three methods are so effective and how you can make them work for you and your business.
•	Strategic Marketing Planning for People who Hate to Plan
		In this seminar you’ll look at your business internally and at the environment it operates in. You’ll work through a series of steps and be ready to take on the world with an easy-to-implement marketing action plan.
•	Be Visible! How to Get Your Name in the Media
		Every business owner has something to say that’s media-worthy. Learn basic principles for publicizing you and your business.
•	Communicating Your Value in a Distracted World
		Never have Americans been more torn with issues and distracted as they are now. We’ll uncover techniques for determining your value to clients, how they benefit from doing business with you, and how to express it effectively in words and images.
•	Never a Dull Promotion: 5 Ways to Create Effective Marketing Materials
		It’s easy to make mistakes when creating the pieces that promote your business, like forgetting to tell recipients how to sign up for a seminar! Learn five ways to create crisp, attractive marketing materials that motivate prospects to take action.

Don’t see the specific topic you’d like me to speak on? Contact me to discuss. I’ll gladly create a presentation for your audience if it’s within my area of expertise.

Prior to the program I like to survey participants, which lets me customize the presentation to the specific needs of that audience. This ensures that participants get maximum value that’s also relevant.

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Guise Marketing & Public Relations 401 Terry Francois St., #220 San Francisco, CA 94158 Tel. 415-979-0611 Fax 415-979-0465 roberta@guisemarketing.com © 2002-2009 Roberta Guise

Institute of Management Consultants