Thought leader defined
Thought leaders are people who change the way we think and behave in an area of our lives. We’ll engage in focused discussions on what it means to be a thought leader, how it applies to you, and the steps you can intentionally take to achieve thought leader status.
Anatomy of a Thought Leader
- Using two books that represent thought leadership, we’ll examine the attributes that make these books standouts (you’ll receive them after registering for the Symposium)
- We’ll review TED videos to assess what makes the speakers thought leaders, and what about their ideas is compelling.
- We’ll deconstruct articles profiling thought leaders and pinpoint key factors the media use to identify leading experts
Your customized strategy and action plan
Using Symposium founder and leader Roberta Guise’s proprietary Guise Thought Leader Development System for Women™, even before the Symposium ends you’ll begin to accelerate your standing as the thought leader in your field by creating your custom step-by-step plan.
Develop and refine your idea
What’s your big idea? Who do you want to influence? How do you want to change the world? What do you want your legacy to be? What do you have in place now? We’ll answer these questions and more.
You as Content Machine
To influence people, whether in a narrow industry or the public at large, you need to develop content into a cohesive body of knowledge in your field. We’ll survey the various formats, techniques and platforms for presenting your ideas and getting them well exposed.
Build visibility, welcome exposure
Get your idea in front and top of mind of your target audience! We’ll survey traditional and leading edge PR techniques, including the ever-expanding heft of social media (including your blog and website), and professional speaking.
Barriers, blocks and the proverbial brick walls
A frank discussion on what could slow you down or stop you from becoming a thought leader. We’ll discuss the tools and techniques for handling both internal and external barriers.
Take a stand
A presentation on how to write stand-out op-eds and letters to the editor, and how to get them published. News flash: editorial page editors want material from women!
To be known you need to be seen and accessible. If you don’t yet have your own website, blog or social media accounts, this segment of the Symposium will give you a primer for launching your online presence. If you’re already online, you’ll learn about the latest tools and techniques for advancing your online marketing gravity.
Branding and packaging
This is about how to present and create the visual and written “messages” about your idea, so that they take hold and spread.
Own your idea, legally
We’ll review options for intellectual property ownership, and provide a pre-screened list of resources to help you navigate the legal aspects of managing your IP.
Meals — together
We’ll eat our meals together, to give us time for informal discussion and networking. The program fee includes all meals: continental breakfast on Friday, Saturday and Sunday, plus lunch and dinner on Friday and Saturday.
Take time out at the hotel to be pampered, go for a swim, or get physical!
Special activity Sunday afternoon (optional)
If you can, join us for a lighthearted walking tour that uncovers 10 divas who left their legacy on the San Francisco landscape.
Symposium includes 12-month follow-on implementation program