Personal Branding

To shape your reputation, focus on growing your influence by intentionally developing your personal brand.

Your personal brand

  • represents who you are

  • embodies what you want to be known for

  • showcases your professional and personal philosophy and values

  • is the platform through which you present your expert ideas

  • serves a bigger purpose than yourself

Your reputation through your
personal brand is

  • how you show up

  • the promise you make and how you deliver on the promise

  • the trust you engender

  • your expanding thought leadership footprint, whereby you start and shape public conversations that influence people to think differently, act on your ideas, or change how they behave

Book a Complimentary Consultation

To find out more and see whether this could be a fit for you, book a 1/2 hour consultation with Roberta.


What do people say about you when you’re not in the room?
Do they speak in glowing terms?
Or do they whisper things you wish would stay buried under a rock?

Is it possible people barely know you, or perhaps not at all and have nothing to say about you?

These three scenarios point to different kinds of reputations. Each of us—you, me, that person over there—has a reputation. But what if your reputation doesn’t properly reflect what you want to be known for?

Reasons to shape your reputation

Having a good reputation means people know about you, seek you out, and laud your work and ideas to others. With a distinguishable reputation you can make a positive impact in your field, earn deep customer loyalty and trust, gain a competitive advantage, and be known as a leading authority. You’ll reap tangible rewards, deep personal joy, and all that accrues to professional accomplishment.

Who needs a personal brand

If you’re a self-employed professional, business owner or CEO, or an executive in transition, having a distinctive personal brand will enhance your executive presence and make you stand out where it matters.

If you’re an executive, your personal brand will help you achieve your leadership and business goals faster, establish you as an authority and provide even more value to your employer.

If you’re a rising star or transitioning from individual contributor to leadership, having a personal brand will focus you on critical aspects of your career and position you as an expert in your field.

Name *

How It Works

Working with you as your advisor, Roberta actively partners with you and is by your side, each step of the way.

You get weekly guided sessions, and in between you have unlimited access to her.

You’ll also have access to Roberta’s trusted referral network of professionals and experts.


• Uncover meaningful insights
• Define your vision and goals
• Review capabilities, resources and key issues


Use our Rapid Reputation Audit™ process for uncovering:

• How you show up online
• What others know about you
• What you want to be known for


Use our Thought Leadership Self-Assessment Tool™ to:

• Detect gaps in your knowledge
• Determine your influence
• Measure your visibility


• Use results from assessments
• Set milestones, measures of success, visibility strategy
• Plan to grow your influence and shape your reputation


• Carry out your plan
• Monitor, adjust as needed
• See it through

I love having you in my corner! It’s already making a difference in my attitude, outlook and presence.

Sharon Berry, PsyD
Clinical Neuropsychologist